Craft vs. Macro beer video. In this one a guy is talking to a girl about nano breweries. She seems a little curious, but he doesn't listen to a word she says. Instead he shows off how many brewers he knows and how he writes for a beer blog.
(This is a free-write, with not a whole lot of editing or thoughtful organization)
The video is hilarious, I think in part because I've been on the end where I try to impress people with the rare beers I've drank. I've made a serious attempt to stop doing that, to be less of a beer snob and just enjoy what I'm drinking without giving in to hype and buzz.
Sometimes it's difficult for me to remain calm about beer because I feel that I'm a part of a friend-group, with common interests and experiences. I used to do the same thing when I was really into punk rock: "Have you heard of this band." "No." "You should check them out, they're awesome."
Also, I get excited that I can discern differences between two similar beers and am able to make a decision on which one I like more. I like that I can actually physically describe the differences. I like to think about how a beer could have been made, how the slightest variations change the flavors. Yes, a lot of experimental beer is good, yes a lot of it is mediocre, yes a lot of it is not worth drinking, but I enjoy tasting these beers because they continue to ask what's possible, how can beer change? (To be fair, I'm also very much interested in beers that sit around 4%, the flavors much more subdued and quiet and the more bad-ass beers I try, the more I become interested in these other styles). But often I feel that I'm just another part of a market, spending loads of money to have the 'newest and most exciting' beers. I'm trying to find some sort of balance. I don't mind being a nerd, but I don't want to go overboard, and I certainly don't want to be a tool. I think these videos address some of the silliness of the buzz that is generated around certain beers and the people who get to drink them. I think the videos are funny but are intelligent in that they do cause me to reflect on my hobby and the decisions that I make as a consumer.
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