What to do? If you work at a bar (or manage one, or own one), please consider throwing some under-4.5% [or under 4% please!] beers on for April 7th, and making a special price or promotion for them. Tell folks it's Session Beer Day, and encourage them to see how good lower alcohol beers can be. (Good day to get a "We Support" window sticker, too!) If you're a brewer or wholesaler, encourage your accounts to pick up your under-4.5% beers for that day; it's a great chance to promote those beers! If you're a beer blogger/tweeter/writer, please consider spreading the word about Session Beer Day: use the hashtag #sessionday . And if you're a session beer drinker...get out there and ask for it!
I'd like to leave you with a short poem/essay on session beers that my pal Robbie wrote on his blog a few days ago. Sorry to swipe the whole thing but it's just so good:
I actually only intended to stop for a quick pint on the way home from work.
Then a pal arrived in the pub and, although I was about to leave, insisted on buying me a pint. So we had another pint.
Then of course I had to buy him a pint in return.
After leaving the pub I passed another pub on the way home which had an amazing and rarely seen beer. I had to have a pint of that, and let my friend who lives round the corner from the pub know it was on.
When she arrived we had another pint.
Then I had to leave and go home, as I hadn’t had any dinner yet.
This is why we drink session beers.
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